Spanish customers are highly loyal in luxury beauty, particularly fragrances, but there’s scope to develop business further through aspirational, value-driven branding and wider distribution, says Kantar Worldpanel.
Having lost the Burberry cosmetic and fragrance license at the beginning of the year, Inter Parfums is continuing efforts to plug the gap left by the departure of its biggest brand.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
Inter Parfums extension of the Burberry fragrance line has paid off after the company registers a huge increase in third quarter sales, mainly driven by the launch of Burberry Body.